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Tools for UX writers
Tools for UX writers
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Tools for UX writers

As a UX writer, I spend quite a lot of time online. Whether I'm observing users in the wild or triple-checking my spelling for a two-word CTA, I come across useful tools all the time.
I've decided to gather these tools and share them with anyone who might be interested. If you work with words and digital products, I hope you'll find this selection of links helpful.
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Help a colleague overcome writer's block! Suggest new tools here:
✉️ elisa.trippetti@gmail.com
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Table of contents:
Product copy managementDesign systemsBrand guidelinesAccessibilityInclusivityUser-friendly languageUser flowsMicrocopyModalsCTAsEmpty statesEmailsText messagesLanding pagesCopywriting

Product copy management

Frontitude | One place for your product copy from design to production
Frontitude provides a single source for design and product teams to manage their product copy from design to production.
Frontitude | One place for your product copy from design to production
https://www.frontitude.com/
Frontitude | One place for your product copy from design to production
Ditto | Manage copy from design to production
Ditto aggregates the text on different surfaces of mockups into a searchable database, so that anyone can search, edit, and view copy in a centralized location.
Ditto | Manage copy from design to production
https://www.dittowords.com/
Ditto | Manage copy from design to production

Design systems

Overview - Content - Atlassian Design System
Our content guidance covers our voice and tone, and the mechanics of our grammar and style. We use clear, concise and conversational language to craft the messages teams need to know, to get them to where they need to go.
Overview - Content - Atlassian Design System
https://atlassian.design/content/
Overview - Content - Atlassian Design System
Overview
Learn about Indeed’s brand identity and get inspired by stories from the greater design community.
https://indeed.design/
Overview
Doctolib Design System
Doctolib Design System
https://oxygen.doctolib.design/60b411768/p/77fd2d-doctolib-design-system
Content design at Intuit
Our content design system provides guidance for content designers, copywriters, marketers, developers, and anyone else writing for Intuit. Our content design system provides guidance for content designers, copywriters, marketers, developers, and anyone else writing for Intuit. How we use certain tax and money words. Use these principles to identify and replace harmful language.
Content design at Intuit
https://contentdesign.intuit.com/
Content design at Intuit
👩‍🎤 Misfit Content Design
A practical guide to making a personal content design system-from building a brand to creating patterns. I used myself as the example. A conversation continuer. Anyone can comment here-ask questions, provide insights, challenge ideas on what is and isn't useful.
👩‍🎤 Misfit Content Design
https://bill-kurland.notion.site/bill-kurland/Misfit-Content-Design-aa2c4334450a4acfa5fc3dfdaf16d3e0
👩‍🎤 Misfit Content Design
Neurodiversity Design System
A collection of design principles informed by the needs of nerodiverse users and learners. A collection of personas that characterise real traits and qualities of learners and users of an LMS.
Neurodiversity Design System
https://www.neurodiversity.design/
Neurodiversity Design System

Brand guidelines

Hand-picked Brand Style Guide Examples by Saijo George
Curated links to various style guides, pattern libraries and design manuals for inspiration. Handpicked by Saijo George.
Hand-picked Brand Style Guide Examples by Saijo George
https://saijogeorge.com/brand-style-guide-examples/
Hand-picked Brand Style Guide Examples by Saijo George
Design Guidelines | Spotify for Developers
Welcome to our hub for partner guidelines and assets. We want to make it easy for you to integrate Spotify in your platform while respecting our brand and legal/licensing restrictions. These guidelines have been developed to ensure that all Spotify users receive the same delightful user experience - no matter which platform they listen on.
Design Guidelines | Spotify for Developers
https://developer.spotify.com/documentation/general/design-and-branding/
Design Guidelines | Spotify for Developers
www.benjaminjameswaddell.com
www.benjaminjameswaddell.com
https://www.benjaminjameswaddell.com/wp-content/uploads/2018/08/the-economist-style-guide.pdf
Welcome - Microsoft Style Guide
The online Microsoft Writing Style Guide provides up-to-date style and terminology guidelines. It replaces the Microsoft Manual of Style.
Welcome - Microsoft Style Guide
https://learn.microsoft.com/en-us/style-guide/welcome/
Welcome - Microsoft Style Guide
About the guide
The Apple Style Guide provides editorial guidelines for text in Apple instructional materials, technical documentation, reference information, training programs, and user interfaces. The intent of these guidelines is to help maintain a consistent voice in Apple materials. Writers, editors, and developers can use this document as a guide to writing style, usage, and Apple product terminology.
About the guide
https://support.apple.com/guide/applestyleguide/about-the-guide-apsg1eef9171/web
University Branding and Identity Guidelines
As the nation's first public university and one of the world's leading research institutions, the University of North Carolina at Chapel Hill has a highly visible identity that continually evolves. We developed the guidelines on this site to give the Carolina community a recognizable and consistent visual style and voice, while allowing individual units within our University to tell their own unique stories.
University Branding and Identity Guidelines
https://identity.unc.edu/
University Branding and Identity Guidelines
Content design: planning, writing and managing content
Skip to main content We use some essential cookies to make this website work. We'd like to set additional cookies to understand how you use GOV.UK, remember your settings and improve government services. We also use cookies set by other sites to help us deliver content from their services.
Content design: planning, writing and managing content
https://www.gov.uk/guidance/content-design
Content design: planning, writing and managing content
Welcome to the Mailchimp Content Style Guide | Mailchimp Content Style Guide
This style guide was created for Mailchimp employees, but we hope it's helpful for other content and communications teams too. This is our company style guide. It helps us write clear and consistent content across teams and channels. Please use it as a reference when you're writing for Mailchimp.
Welcome to the Mailchimp Content Style Guide | Mailchimp Content Style Guide
https://styleguide.mailchimp.com/
Welcome to the Mailchimp Content Style Guide | Mailchimp Content Style Guide

Accessibility

WAVE Web Accessibility Evaluation Tools
WAVE ® is a suite of evaluation tools that helps authors make their web content more accessible to individuals with disabilities. WAVE can identify many accessibility and Web Content Accessibility Guideline (WCAG) errors, but also facilitates human evaluation of web content.
WAVE Web Accessibility Evaluation Tools
https://wave.webaim.org/
Accessibility Checker: Is Your Website Accessible?
Accessibility Checker: Is Your Website Accessible?
https://www.experte.com/accessibility
Accessibility Checker: Is Your Website Accessible?

Inclusivity

The international guide to gender-inclusive writing * UX Content Collective
Content designers from around the globe share best practices in their language.
The international guide to gender-inclusive writing * UX Content Collective
https://uxcontent.com/the-international-guide-to-gender-inclusive-writing/
The international guide to gender-inclusive writing * UX Content Collective
Conscious Language + Design - Conscious Style Guide
For anyone curious or serious about conscious language. The latest observations, opinions, and style guides on conscious language-all in one place.
Conscious Language + Design - Conscious Style Guide
https://consciousstyleguide.com/
Conscious Language + Design - Conscious Style Guide
Microsoft Inclusive Design
Microsoft Inclusive Design is a practice that anyone who creates and manages products and services can use to build more inclusive experiences for everyone. Get the principles, guidebooks, workshop tools, videos, and many more free resources.
Microsoft Inclusive Design
https://inclusive.microsoft.design/
Microsoft Inclusive Design
s3.amazonaws.com
https://s3.amazonaws.com/s3.sumofus.org/images/SUMOFUS_PROGRESSIVE-STYLEGUIDE.pdf
Inclusive Language Guidelines
For the first time, APA is systematically and institutionally examining, acknowledging, and charting a path forward to address its role in racism and other forms of destructive social hierarchies including, but not limited to, sexism, ableism, ageism, heterosexism, classism, and religious bigotry. The organization is assessing the harms and is committing to true change.
Inclusive Language Guidelines
https://www.apa.org/about/apa/equity-diversity-inclusion/language-guidelines
Inclusive Language Guidelines
The Micropedia of Microaggressions – the first encyclopedia of microaggressions.
Browse this site to learn about microaggressions and their impact.
The Micropedia of Microaggressions – the first encyclopedia of microaggressions.
https://www.themicropedia.org/
The Micropedia of Microaggressions – the first encyclopedia of microaggressions.
National Center on Disability and Journalism
As language, perceptions and social mores change rapidly, it is becoming increasingly difficult for journalists and other communicators to figure out how to refer to people with disabilities. Even the term "disability" is not universally accepted. This style guide, which covers dozens of words and terms commonly used when referring to disability, can help.
https://ncdj.org/style-guide/#
National Center on Disability and Journalism
Age diversity
Refer to age only if it is necessary. Use respectful language and consistent style if age is relevant. Question whether age is relevant. Avoid referring to a person's age or an age group if it's not relevant. If you need to mention age, follow style conventions: When the reference to age comes before a noun, punctuate it with hyphens.
Age diversity
https://www.stylemanual.gov.au/accessible-and-inclusive-content/inclusive-language/age-diversity
Categories
This list was developed, created, and reviewed by a team of students. It was a project that assisted them in considering what phrases might cause harm to their peers and fellow community members.
Categories
https://sites.google.com/brandeis.edu/parcsuggestedlanguagelist/?pli=1

User-friendly language

www.cdc.gov
https://www.cdc.gov/nceh/clearwriting/docs/clear-writing-guide-508.pdf
www.cdc.gov
https://www.cdc.gov/healthliteracy/pdf/Simply_Put.pdf
BlaBlaMeter - Bullshit detection tool
PR-Experts, politicians, ad writers or scientists need to be strong here!BlaBlaMeter unmasks without mercy how much bullshit hides in any text. A useful tool for everyone involved in writing! Simply copy your text into the white field and check your writing style. It works with english text up to 15.000 characters (overhead will be cut off).
BlaBlaMeter - Bullshit detection tool
http://www.blablameter.com/
SMMRY - Summarize articles, text, websites, essays and documents
Summarize articles, text, websites, essays and documents for free with SMMRY
SMMRY - Summarize articles, text, websites, essays and documents
https://smmry.com/
SMMRY - Summarize articles, text, websites, essays and documents
Rewordify.com | Understand what you read
From frustration... ...to understanding Hearken! Anon thou shalt read tomes with more rapidity! Rewordify.com simplifies difficult English. Enter hard sentences (or whole chapters) into the yellow box at the top of the page. (You can also enter a web site URL.) Click Rewordify text and you'll instantly see an easier version, for fast understanding.
Rewordify.com | Understand what you read
https://rewordify.com/
Rewordify.com | Understand what you read
ELI5 With AI - Jargon!
Explain complicated stuff in plain English. Join 3000+ users today! Stop banging your head over impossible-to-read documents. Use Jargon to read documents in a language you understand - plain English! Communicate with wider audiences by writing in a language everyone understands - plain English!
https://explainjargon.com/
ELI5 With AI - Jargon!
Wordtune | Your personal writing assistant & editor
Wordtune is the ultimate AI writing tool that rewrites and rephrases your writing! Get AI-powered suggestions to instantly improve everything you write.
Wordtune | Your personal writing assistant & editor
https://www.wordtune.com/
Wordtune | Your personal writing assistant & editor
quillbot.com
https://quillbot.com/
www.losethevery.com
https://www.losethevery.com/

User flows

Nicely done
Nicely done is a library of UX/UI design examples from web apps. It features a wide range of proven products from leading companies around the world. It includes screenshots of each product's UX flows.
Nicely done
https://nicelydone.club/
Nicely done
User Onboarding | A frequently-updated compendium of web app first-run experiences
User Onboarding is the process of radically increasing the likelihood that new users become successful when adopting your product. Let's learn some lessons from how popular web apps do it! Here's the latest: And here are some other recent ones: WordPress QuickBooks Bitcoin " See all teardowns
User Onboarding | A frequently-updated compendium of web app first-run experiences
https://www.useronboard.com/
User Onboarding | A frequently-updated compendium of web app first-run experiences
Page Flows - user flow design inspiration
See how top brands design their onboarding, upgrading, downgrading and other key user flows
Page Flows - user flow design inspiration
https://pageflows.com/
Page Flows - user flow design inspiration
User onboarding | GoodUX
Even great products need user onboarding. These best-in-class examples show how it's done. Get inspired by great UX with these user onboarding flows that include tooltips, modals, slideouts, intelligent personalization, and more.
User onboarding | GoodUX
https://goodux.appcues.com/categories/user-onboarding
User onboarding | GoodUX

Microcopy

Microcopy - Short copy text for your website.
Search micro UX copy text: slogans, headlines, notifications, CTA, error messages, email, account preferences, and much more.
Microcopy - Short copy text for your website.
https://www.microcopy.me/
Microcopy - Short copy text for your website.
Good Microcopy
Words and messages that provide context and set expectations — that's good microcopy. Curated by...
Good Microcopy
https://goodmicrocopy.com/
Good Microcopy
Microcopy examples
Curated collection of ux writing examples, microcopy examples and copywriting examples.
Microcopy examples
https://www.microcopyinspirations.com/
Collection of texts that are commonly used around the web. | Copy Book
Copy book is a collection of texts that are commonly used around the web.
Collection of texts that are commonly used around the web. | Copy Book
https://copybook.me/
Collection of texts that are commonly used around the web. | Copy Book
Little Big Details
Your daily dose of design inspiration.
Little Big Details
https://littlebigdetails.com/
Little Big Details
Microcopy and UX writing - Awwwards
Brands can express their voice and tone and connect emotionally with users via the communicative style of the microcopy and UX writing on their websites, applications, and products. Tell your story, help with navigation or surprise the user.
Microcopy and UX writing - Awwwards
https://www.awwwards.com/awwwards/collections/microcopy-and-ux-writing/
Microcopy and UX writing - Awwwards

Modals

Modalz Modalz Modalz
The bad news While there are genuine, good uses for them, many modals are...
Modalz Modalz Modalz
https://modalzmodalzmodalz.com/
Modal windows | GoodUX
In the mood for modals? Get inspired with these best-in-class examples of modal dialog windows from your favorite software products. Learn how to use this UI pattern to create an exceptional user experience in your own app.
Modal windows | GoodUX
https://goodux.appcues.com/categories/modal-windows
Modal windows | GoodUX

CTAs

100+ Call To Action Examples That Convert Like Crazy
The Ultimate Call to Action Examples Library This page has everything you need to create conversion-boosting CTAs for any marketing goal. You'll create a call-to-action's so good, even your grandma will click on it.
100+ Call To Action Examples That Convert Like Crazy
https://ctaexamples.com/
100+ Call To Action Examples That Convert Like Crazy

Empty states

Empty States
A curated gallery showcasing designs where no data is available in the UI.
https://emptystat.es/
Empty States

Emails

Email Love - Email Inspiration and Newsletter Discovery
Email Love is a new online resource curating the best email designs and quality newsletters.
Email Love - Email Inspiration and Newsletter Discovery
https://emaillove.com/
Email Love - Email Inspiration and Newsletter Discovery
reallygoodemails.com
Activity Alert Authentication Authorization Behavioral Birthday Black Friday Cancel / Cancellation Christmas Confirmation Cyber Monday Deactivation / Renewal Earth Day Easter Emergency Enhancement Error Event / Conference / Trade Show Expiration Fall / Autumn Father's Day GDPR Giving Tuesday Halloween Inaugural Inclusion Independence Day July 4th Labor Day Memorial Day Mother's Day New Year Opt-in Order Password Reset President's Day Pride Promotional Punctual
reallygoodemails.com
https://reallygoodemails.com/
60+ business email templates, CRM and Gmail ready
Stop guessing what to say. Start getting replies and "yes". Even though email has evolved a lot, it still registers as a more personal 1-on-1 channel so that's the vibe we expect. Yet a lot of the advice for it are adopted from formal writing and marketing messages.
60+ business email templates, CRM and Gmail ready
https://artofemails.com/
60+ business email templates, CRM and Gmail ready
milled.com
https://milled.com/
Directory of 268 Best Cold Email Templates * Hunter
Solution for [[challenge]] Hi {{first_name}}, In working with other [[industry or position]], one of the key issues they're struggling with is [[key issue]]. This past year we helped numerous companies to [[business driver]], resulting in [[money saved, revenue added, productivity increases]]. If this is something you're challenged with too, let's set up a quick call.
Directory of 268 Best Cold Email Templates * Hunter
https://hunter.io/templates
Directory of 268 Best Cold Email Templates * Hunter
Good Sales Emails
Hi {!first_name}, I know these sales emails can be a little awkward so here's a picture of our company dog, Finnley, standing on ...
Good Sales Emails
https://goodsalesemails.com/
Good Sales Emails
Good Copy * Email copy from great companies
Email copy from great companies. Brought to you by Front.
https://www.goodemailcopy.com/

Text messages

Fantastic Texts
Fantastic Texts is the largest resource of SMS marketing examples from brands who are doing SMS marketing the right way.
Fantastic Texts
https://fantastictexts.com/
Fantastic Texts

Landing pages

5379 Landing Page Design Inspiration - Lapa Ninja
The best landing page design inspiration from around the web. Lapa Ninja is created to help designers find inspiration, learn and improve design skills. The contents are selected from the best designs, and daily updated.
5379 Landing Page Design Inspiration - Lapa Ninja
https://www.lapa.ninja/
5379 Landing Page Design Inspiration - Lapa Ninja
Great Landing Page Copy is a little corner of the internet to find great landing page copywriting examples.
That's why Great Landing Page Copy showcases & celebrates websites that respect their readers. Think of it as a little corner of the internet to find great landing page copywriting examples. In other words, websites that are easy to read, feel relatable and sound like a human, not a robot.
Great Landing Page Copy is a little corner of the internet to find great landing page copywriting examples.
https://greatlandingpagecopy.com/
Great Landing Page Copy is a little corner of the internet to find great landing page copywriting examples.

Copywriting

Copywriting Examples - The world's best copy. In one place.
The only swipe file you'll ever need. 330+ handpicked examples. Broken-down.
Copywriting Examples - The world's best copy. In one place.
https://marketingexamples.com/inspiration
Copywriting Examples - The world's best copy. In one place.
Home - Deck of Brilliance
Idea generation tools for creative professionals By Juggi Ramakrishnan and Todd McCracken
Home - Deck of Brilliance
https://deckofbrilliance.com/
Home - Deck of Brilliance
Swipe-Worthy " Swipe File Archive " Marketing & Copywriting Examples
The largest analyzed swipe file collection of profitable marketing & rare copywriting examples. An exclusive community for smart marketers and copywriters.
Swipe-Worthy " Swipe File Archive " Marketing & Copywriting Examples
https://swiped.co/
The Creative Marketer - Techniques & tools for creatives
Learn how to smash the creative block, write original copy, and come up with awesome campaigns | Made by Shlomo Genchin
The Creative Marketer - Techniques & tools for creatives
https://thecreativemarketer.net/
The Creative Marketer - Techniques & tools for creatives
Advertising Slogans - Brand Taglines - slogan-tagline.com
Marketing and Advertising Slogans, Mottos, Taglines Attention! This is a free service. All the materials available here are the property of their owners (private persons, the companies, owners of trade marks) and are received from the open public sources. © 2022 A Collection of Slogans and Taglines
Advertising Slogans - Brand Taglines - slogan-tagline.com
https://www.slogan-tagline.com/
Advertising Slogans - Brand Taglines - slogan-tagline.com
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